The earlier we started the better for any business this period. This is actually a period for building up a great force and team and having effective marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year.
Setting aside the holiday spirit, this has been a difficult year for growth professionals. Most are still adapting to pandemic-driven changes to consumer habits, but Apple’s new privacy options and the impending death of the browser cookie are making it more difficult to reach the right consumers. Growth marketers have a wide variety of tools available, but which ones do the pros use?
you will likely see what certain growth expert is talking about in getting the best out of this year. Marketing experts as this to say on how they were preparing for 2022 and few of any New Year’s resolutions to share.
From Jonathan Martinez, founder, JMStrategy
What are your 2022 growth marketing resolutions?
In 2022, the companies that come out on top will be those that unlock iOS 14 and leverage influencers. My goal is to continue testing everything on iOS 14, such as optimal account structures, bidding, flows and more. I’m really interested to see how channels/MMPs/etc. evolve and what types of measurement betas they all roll out.
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Kate Adams, SVP of marketing, Validity
What are your 2022 growth marketing resolutions?
In 2022 marketers can expect to see a resurgence of product-led growth models, which have historically centered on creating free products that are appealing, easy to use and accessible. For so long, we’ve held this notion that growth models have to incorporate a trial period to succeed with consumers. What if that wasn’t the case? With the convergence of product-led growth strategies and the elimination of friction, it doesn’t have to be.
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Richard Meyer, growth marketer, Tuff
What are your 2022 growth marketing resolutions?
In 2022, I want to commit to:
- Taking additional training courses on the new Google Analytics tool, Google Analytics 4.
- Developing additional attribution reporting cadences that rely on first-touch attribution, instead of Google Analytic’s default “last-click” attribution.
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